About Us

Welcome to Good Cravings. 

This is the story of how we ditched preservatives, ignored the grocery aisles, and built something real instead

Two Aprons and a Big Dream

I didn’t mean to start a protein bar rebellion.
I just really hated chalky snacks.

 

You know those bars that taste like protein powder mixed with regret?
Yeah. I wanted to fix that.

 

So I started making my own, using real food, protein, and flavor.
Then my mom joined in, because obviously, she’s the real boss.
We mixed, rolled, and wrapped bars by hand, selling them at farmer’s markets and online. People loved them. It was simple, clean, and real. And of course, I thought, let’s go big! Grocery stores, shelves, fame… the dream..

But here’s what I didn’t realize: scaling clean food means learning chemistry.
Preservatives, emulsifiers, stabilizers… basically, the “what even is that?” section of the label.

 

At that point, I had two choices:
become a food scientist or stay a food lover.

 

I chose the latter.

 

So we ditched the preservatives, skipped the middlemen, and decided to sell straight to the people who actually eat the bars.
No additives. No chalk. No bloat. No lab ingredients.
Just real food that hits the sweet spot.

 

Because cravings aren’t bad.
Junk food is.

 

Good Cravings — real food builds real body.

Company's Mission

At some point Inna has noticed that there were two categories of bars on the market: artificially sweetened and flavored ones, and those that were healthier but lacked flavor and good texture, therefore tasting boring and bland. 

 

From her experience, she knew that there was much more to a wholefood world and her purpose became to bring this expertise forward.

“Our mission is to deliver a fresh perspective on protein bars that is driven by delicious flavors and superior textures without sacrificing their health features (vegan, gluten-free, soy-free, dairy-free, no sugar added, no preservatives).”

We Don’t Just Curb Cravings. We Upgrade Them.

A protein bar that checks all the boxes

high protein

great macros

zero aftertaste

no bloat

date-sweetened

superfood fueled